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    Indeed, Marketing Automation is a powerful tool and solution in Lead Generation and with acquiring potential prospects since social media is visible to a wide range of business. And B2B is way effective in engaging to those business through e-mail. Analytics also provide a great motivation to see how you grow and became effective or not. And I qoute, “It’s more impactful to have a balanced marketing strategy that works on acquisition and retention while increasing the value of engagements with customers.” This is very true. Retention must be a goal. Such a helpful article.

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