Iniciar el comerç electrònic amb restaurants

POSAquesta setmana va ser la meva primera setmana com a director de tecnologia de Patronpath. Patronpath, una empresa tecnològica jove, ja ha tingut un gran impacte en la indústria de les comandes en línia.

A diferència de moltes altres empreses, Patronpath ha centrat el seu programari tant en experiència com en integració. En lloc de crear programari per al comprador, es concentren a desenvolupar programari per a l'usuari.

The company has done an incredible job in both growth and technology given the fact that they've really not had a technology guru ‘owning' the application. I spoke with CEO Mark Gallo today and couldn't express how impressed I've been.

The company has been nimble, quickly adjusting their business into the areas where Restaurateurs need them most. The team there is incredible. Their knowledge of the industry is what makes everything work and what's build a great company.

Looking at the Restaurant Industry, you might think I'm nuts to jump into this gig. Half of all restaurants fail and the profit margin on the average non-chain, family restaurant is brutal. The difference between a successful restaurant and a failing restaurant can be as thin as a hair… that's where Patronpath comes in. Adding online ordering to a restaurant for take-out and/or delivery is what's pushing the industry forward right now.

Here's why Online Orders make the difference:

  1. Les persones demanen més menjar quan demanen emportar-se i lliurar-se. Penseu-hi ... quan porteu la vostra família a un restaurant, demaneu una pizza per a la taula. Quan feu la comanda, també en demaneu prou per esmorzar o berenar a la nit.
  2. La gent busca cada vegada més comoditat. Les botigues de queviures es tanquen i les cadenes de restaurants creixen. La raó és simple, volem passar més temps de qualitat amb la nostra família donat el nostre estil de vida ocupat i menys temps comprant i cuinant. Si podeu aconseguir un bon àpat per a la vostra família i recollir-lo a casa, per què no ?? Menjar fora és una pressa ... però obrir un àpat a la intimitat de casa vostra permet que la família es reuneixi al voltant de la taula.

A great online ordering system reduces ordering errors and takes less employee resources as well! Pretty hard to mess up an order when you're the one putting it together, right?

There's still a lot of work to do, though. The POS systems are still fairly antiquated. Walk into the average restaurant and you'll find a robust POS running on Windows 95 and working out of an Access database! Sure, there's a cool touch screen… but the industry is ripe for a serious player to come in and clean house.

Els sistemes de comandes en línia marquen la diferència. Utilitzant API with POS, Fax, and Email Integration – restaurateurs are free to do what they do best… sell a lot of great food and service while adding both more and larger orders! That's where we come in. We've got some great applications that you've got to see to believe. The company and the industry are ripe for the taking and we're going to be the best!

ScottyHere in Indianapolis, we're implementing our software with Scotty's Brewhouse.

Walk into any Scotty's and you'll immediately notice that the experience is all about the user and combining that with technology. For you Colts fans, every seat at Scotty's is a front seat since each booth has it's own LCD television! Be sure to check them out for lunch as well… they have a great $5 menu!

Assegureu-vos de dir-los que Doug de Patronpath enviat!

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