El 2014, de totes les cerques a Google, com era el terme número 1 utilitzat pels usuaris dels motors de cerca. Tots els productes o serveis venuts a Internet responen a Com. The question is whether or not you're the destination for the information they're seeking.
If you're a sports drink, the how might be how to deal with cramps, or how to prepare your body for a hard workout. If you're an analítica company, the how might be how to accurately analyze data to provide return on investment data for your campaigns. If you're an dissenyador d’infografies, com pot ser com seleccionar el proveïdor o com promocionar eficaçment una infografia.
Some companies don't speak about com because they're concerned about putting their trade secrets online. It's a double-edged sword that I personally believe you're only hurting yourself with. If you're not disclosing how, your competitors have the opportunity to. Being able to fully evaluate com resolen el problema que els proporciona un avantatge competitiu.
And in this day and age, if you don't believe people researching their next purchase can't find com you do it, you're delirious. I'd much rather write about how we correct problems and solve issues for our clients than have our competitors position our offerings incorrectly. That's exactly what we've seen happen in our industry.
So, as you're planning out your 2015 content for your company, there are tons of com preguntes podríeu estar contestant en línia.
- Com to select a vendor (and why you're better).
- Com to justify the expense (and perhaps how you're more affordable).
- Com per avaluar la solució (i com coincideix la vostra solució).
- Com per solucionar el problema (sense i amb la vostra solució per entendre la diferència que feu).
- Com the industry is changing (and you're staying on top).
- Com factors externs (economia, talent, tecnologia) afecten la solució.
- Com you're qualified to respond (certifications, regulations, infrastructure).
- Com molts recursos que requereix (i com es redueix).
- Com costa molt (i com es fa un preu efectiu).
El millor de respondre com preguntes is that you're able to effectively position your company, your product or your service to help in the solution. Sure, if you're answering com per instal·lar un terra de fusta, algú pot decidir fer-ho ell mateix. Però un efectiu com to article would go into great detail to provide why it's a better idea to get a professional.
DIYs weren't going to use your service anyways, you're after the person that's researching how difficult it is.