Reorganitzar, reescriure i retirar contingut

There's always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infografia de Marketo un consell sòlid és mantenir un gran contingut.

• Reorganitzar - Podria utilitzar reutilitzar com a terme per a això, però sovint utilitzem investigacions, històries i gràfics en un ventall de suports mentre desenvolupem contingut. Podríem investigar per a un seminari web, però també escriure un llibre blanc que l’acompanya i una infografia representativa i una publicació al bloc per promocionar-los. No tothom digereix contingut de la mateixa manera, de manera que explicar la vostra història i optimitzar-los a través de mitjans és molt eficaç.
• Torneu a escriure – we have some posts on technologies that have really evolved. Rather than write a new post on the evolution of the product, we now enhance the original posts and update them. There's a HUGE advantage to doing this – by maintaining the integrity of the URL, social sharing stats can be added to and search engine rankings can be not only retained, but even improved if the post is optimized well!
• Jubilar-se – this one was tough, but we've done it. We were easily over 5,000 posts on this site but there were easily over 1,000 posts that were irrelevant or totally out of date. Some were events from the past, others were outdated technologies, and still others were products that no longer existed. The fact that you had taken the time to write something to delete it later brings a little tear to my eye… but I'd rather have my content focused on topics that are still relevant.

These strategies have been part of an overall maintenance program we've started which has resulted in our el trànsit orgànic es triplica any rere any. Podeu pensar en com podeu desenvolupar un pla de manteniment per al vostre lloc que garanteixi que tot el vostre contingut sigui rellevant i oportú.