Content MàrquetingSearch Marketing

El primer motor de cerca de preguntes que fan els usuaris sobre la vostra empresa

Com?

In 2014, out of all of the searches on Google, com was the #1 term used by search engine users. Every product or service sold across the Internet answers a Com. The question is whether or not you’re the destination for the information they’re seeking.

If you’re a sports drink, the how might be how to deal with cramps, or how to prepare your body for a hard workout. If you’re an analítica company, the how might be how to accurately analyze data to provide return on investment data for your campaigns. If you’re an dissenyador d’infografies, how might be how to select provider or how to effectively promote an infographic.

Some companies don’t speak about com because they’re concerned about putting their trade secrets online. It’s a double-edged sword that I personally believe you’re only hurting yourself with. If you’re not disclosing how, your competitors have the opportunity to. Being able to fully evaluate com they solve the problem provides them with a competitive advantage.

And in this day and age, if you don’t believe people researching their next purchase can’t find com you do it, you’re delirious. I’d much rather write about how we correct problems and solve issues for our clients than have our competitors position our offerings incorrectly. That’s exactly what we’ve seen happen in our industry.

So, as you’re planning out your 2015 content for your company, there are tons of how questions you could be answering online.

  • Com to select a vendor (and why you’re better).
  • Com to justify the expense (and perhaps how you’re more affordable).
  • Com to evaluate the solution (and how your solution matches up).
  • Com to fix the problem (without and with your solution to understand the difference you make).
  • Com the industry is changing (and you’re staying on top).
  • Com external factors (economy, talent, technology) impact the solution.
  • Com you’re qualified to respond (certifications, regulations, infrastructure).
  • Com many resources it requires (and how you reduce that).
  • Com much does it cost (and how you price effectively).

The greatest thing about answering how questions is that you’re able to effectively position your company, your product or your service to help in the solution. Sure, if you’re answering com to install a hardwood floor, someone might decide to do it their self. But an effective com to article would go into great detail to provide why it’s a better idea to get a professional.

DIYs weren’t going to use your service anyways, you’re after the person that’s researching how difficult it is.

Douglas Karr

Douglas Karr és CMO de OpenINSIGHTS i el fundador de la Martech Zone. Douglas ha ajudat a desenes d'empreses d'èxit de MarTech, ha ajudat en la diligència deguda de més de 5 mil milions de dòlars en adquisicions i inversions de Martech i continua ajudant les empreses a implementar i automatitzar les seves estratègies de vendes i màrqueting. Douglas és un expert i conferenciant de MarTech en transformació digital reconegut internacionalment. Douglas també és autor publicat d'una guia de Dummie i d'un llibre sobre lideratge empresarial.

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