Disparat: MyBlogLog i BlogCatalog Widgets

Per a aquells que hagueu estat lectors de llarga tradició, notareu que he eliminat els ginys de la barra lateral MyBlogLog i BlogCatalog. Vaig lluitar per eliminar-los durant força temps. Em va agradar veure les cares de la gent que visitava sovint el meu bloc: feia que els lectors semblessin persones reals més que estadístiques Google Analytics.

Vaig fer una anàlisi completa de cada font i de com conduïen el trànsit al meu lloc, així com de com interactuaven els meus visitants al lloc. Potser el que més no em va agradar dels dos ginys va ser:
MyBlogLog en blancImatges en blanc de MyBlogLog. Si publiqueu un fitxer Widget que mostra fotos, doncs només mostrar fotos.
Anuncis de bloc de catàlegImatges de BlogCatalog que realment són anuncis de llocs de gent. Es tracta de publicitat gratuïta i no és el que m’he inscrit.

Fa quatre mesos, vaig passar per una neteja de la barra lateral, eliminant el meu bloc Technorati, FuelMyBlogi BlogRush. Sembla que Technorati està treballant molt per centrar la seva atenció en els blocs; espero que tornin. BlogRush realment no va fer res del que es va fer públic.

FuelMyBlog i BlogCatalog encara són eines raonablement bones per a les novetats blocaires per trobar nous lectors. MyBlogLog s'ha desviat als núvols de Yahoo! i sembla que s’ha tornat irrellevant.

Amb uns quants milers de lectors al dia (per web i RSS), MyBlogLog només ha portat 16 visitants al meu bloc:
MyBlogLog Trànsit entrant

BlogCatàleg; no obstant això, em va portar 58 visitants en el mateix període de temps.
BlogCatalog Trànsit entrant

Per a alguns, poden semblar bons resultats. El problema és que es tracta de béns immobles de primera categoria al meu bloc. La barra lateral dreta és on molts dels meus lectors habituals interactuen amb comentaris, categories, vídeos, etc. Cap lector ha fet clic en cap dels ginys del La pàgina principal... no 1.

Per tant, les preguntes que necessitava respondre eren:

  • Quins avantatges obtenien els meus visitants dels ginys? No estic segur que hi hagués cap benefici, ja que ningú no hi va interactuar.
  • Quin avantatge obtenia dels ginys? I aquests avantatges van superar els beneficis que tindrien els meus lectors en utilitzar aquest espai per als enllaços que ells mateixos tenien? va fer interactuar amb?

La meva conclusió va ser que el benefici que obtenia no era suficient per llençar una gran quantitat de béns immobles de la barra lateral. Crec sincerament que tots aquests serveis es beneficien molt més del vostre trànsit del que mai no en sortireu.

Com a resultat ... són acomiadats!

9 Comentaris

  1. 1

    Are you still tracking visits to your site from either BlogCatalog or MyBlogLog? I like MyBlogLog for it’s stats as well as seeing the people visiting, though I see what you mean about taking up real estate on the blog. I think I’ll be moving MyBlogLog down to the footer in my next redesign, but I will keep it about.

    Also, if those two are not doing their job of bringing users in, what is? Obviously you are doing well, Doug, is it all subscriptions and search traffic that are bringing you the hits or is something else working for you as well?

    • 2

      Hola Phil,

      I’m a huge believer of earning each and every visitor on my blog. I look for new blogs all the time, comment on their blogs, and reply (:)) to folks on my own. I also answer as many emails as I can when contacted.

      In addition, I think the local classes I do on blogging and the events I speak at help considerably. I have a large network of friends and colleagues!

      I also like to promote businesses and services that may not be ‘mainstream’ and get a lot of attention. I especially do it when they are regional companies. I like helping folks in my own backyard!

      Gràcies!
      Doug

      PS: Keeping the blog optimized is also a red carpet for search engine traffic… but good content and personal touch retains new readers.

  2. 3

    I put the little banners on the bottom of the sidebar of Clark’s Picks for the numerous social networking sites that I joined. Predictably, I get traffic from the one’s that I actually frequent, mostly Fuelmyblog.

    Right now I am experimenting with Entrecard and Spott for the traffic. Do you have any thoughts on those sites?

  3. 4

    Doug,

    Thanks for sharing your stat analysis with the rest of us. Where do you find the time?!

    Com un social marketing service, we are always debating about which widgets to use for each client and I never know what to suggest.

    My sneaking suspicion was that they were all just “bling” and didn’t drive real traffic. I always meant to ask the analyticators to check…

    Now I know…

    Keep posting, I’ll keep reading!!

    Deeter

  4. 5

    Its great that you did the work to see what was driving traffic to your site and what wasn’t.

    I should do the same with my websites!!!

  5. 6

    Hola Doug,

    Glad to see BlogCatalog is bringing you some valuable traffic. It may not be Stumble or Digg numbers but you will find that our members are much more ‘sticky’ than most other networks.

    I am sorry to see you took off the BlogCatalog widget, but it looks like you have good reasons to do so. Have you looked at any of our other widgets lately? we have quite a few that display various aspects of your blogcatalog and/or social network activity. This may be more appealing to your readers than just some random faces since it’s much more target content. Take for instance our News Feed widget, which aggragates your social activity: http://www.blogcatalog.com/account.widget.php?type=feed

    All of our widgets also track what BC members are reading your blog without having to display the photos/ads in the widget.

    Keep up the great work,

    daniel / blogcatalog.com

  6. 7
  7. 8

    Hi Douglas, it was nice to see you on Twitter, that’s how I got here. Be interested to know how Twitter is working for you. I agree ya gotta spruce up those sidebars now and then! Be interested to hear more about Technorati. I see a lot of people leave my websites via Technorati, but very few arrive that way on my sites…

  8. 9

    The only reason why i have Mybloglog, blogcatalog, fuel myblog is because i want to see who visit. that way i can also check their blogs out. maybe as a sign of giving back and for me to also know what possibly referred them to my site.

Què et sembla?

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