Com moure el vostre bloc i mantenir l’impuls de la cerca

impuls de cerca de Google

Si teniu un bloc existent, és probable que tingueu autoritat del motor de cerca integrada en aquest domini o subdomini. Normalment, les empreses simplement inicien un bloc nou i abandonen el seu antic. Si es perd el contingut anterior, això podria suposar una gran pèrdua d’impuls.

In order to keep search engine authority, here's how to migrate to a new blogging platform:

  1. Export your old blog content and Import them into your new blogging platform. Even if you do this manually, that's better than starting with no content.
  2. Escriviu 301 redireccions des dels URL de publicacions de bloc antics als URL de publicacions de bloc nous. Algunes plataformes tenen mòduls de redirecció o plugins per fer-ho més fàcil.
  3. Escriviu una redirecció des del feed RSS del bloc antic al feed RSS del bloc nou. Recomanaria utilitzar-lo FeedPress so that you can update the feed without interruption in the future (Although I do wish someone would come out with an alternative to Feedburner! It's terrible).
  4. If you're moving domains or subdomains, it's still possible to redirect to the new blog address. ACTUALITZAT: I've noticed that clients lose some of their ranking when doing subdomains but they're sometimes able to bounce back quickly. Changing domains altogether can have a drastic impact. I would try to avoid this at all costs.
  5. Proveu molts dels vostres antics URL del bloc i assegureu-vos que es reenvien correctament.
  6. Controlar Consola de cerca de Google Administradors web de Bing for pages that are not found and correct them. Don't bother checking every day – it will take a week or two before you'll see prob
  7. Torneu a publicar el vostre mapa del lloc i torneu a enviar-lo cada vegada que corregiu els elements.
  8. If you're changing your domain or subdomain, the biggest loss you're going to take are on sites like Technorati, which require that you register your new blog address. They don't have a means of updating your actual address.

Here's a screenshot of Google Search Console and how you can look for 404 Not Found references:
administrador web 404

By ensuring your content is properly redirected, not only will you ensure that visitors can still make it to the content they were searching for, you're also going to generate a lot less 404 Not Found pages. One note on this… give Webmasters a week or two to catch up! After you redirect those bad addresses, it won't immediately fix them in Webmasters (I'm not sure why!).

On that note, I often find that external sites publish incorrect URLs – so I'll even redirect those bad URLs properly!

One comment

  1. 1

    Estic d'acord que la redirecció del plugin de WordPress és un estalvi de vida, realment m'encanta. M’agradaria saber llavors el que sé ara, m’hauria estalviat molts mals de cap. Gràcies Douglas!

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