Quina és la vostra estratègia de comunicació interna?

Pantalla 2012 11 25 a 8.34.25 PM

Un vídeo divertit estratègies de màrqueting intern. Sempre faig broma amb la gent que un mecànic li arregla l'últim cotxe ... Suposo que el venedor sovint s'oblida de col·locar els seus productes i serveis internament abans de donar la paraula.

4 Comentaris

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    Loved the video! One of the biggest branding/marketing failures I have seen in my career was where the founders were all fired up about the new strategy, but they failed to market it to the staff. Worse yet, since founders never really sold the service, they had no idea how customers perceived the service and the brand.
    At the end of the day, sales teams refused (yes – REFUSED) to use new marketing materials and new terminology. Founders had to go back to the drawing board after dumping all that money.
    So #1 involve your staff in crafting the marketing strategy, because they are at the front lines and #2 if you can’t sell the new strategy to the staff, you will not be able to sell it to the customer.

    Només els meus cèntims 2.

    Apolinars "Apol·lo" Sinkevicius
    http://www.apsinkus.com

    (A bit of re-post, left this comment on the site that commented on the video)

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