Dues maneres molt efectives de fer créixer la vostra llista de correu electrònic

arbre de diners

We're aggressively growing our email newsletter program and I have a confession to make… I add people to our Martech Zone butlletí de notícies cada dia. In fact, we've grown to almost 3,000 subscribers in the past few months! More importantly, that traffic continues to drive subscribers back to our blog and to our advertisers and sponsors. If you don't have an email program to capture folks and return them to your site, blog or brand… you're losing a lot of potential customers.

Els dos mitjans més ràpids per fer créixer la nostra llista de butlletins de màrqueting han estat:

  1. Afegint tots els contactes rellevants que ens ha arribat a través del nostre lloc o correu electrònic. Fins i tot inclou professionals de relacions públiques que es posen en contacte amb nosaltres per presentar idees de publicacions al bloc (aproximadament cada hora).
  2. Afegint tothom a la meva xarxa – from my address book and even LinkedIn. Interestingly, I caught some flack from an email deliverability guy that I added about 6 months ago… but he actually didn't add the email to the Junk folder, he just wined a lot, called me names online, and then went away (thankfully).

butlletí loga3Funciona tan bé que m’agradaria tenir un mitjà automatitzat per fer-lo funcionar. M’agradaria tenir una eina que recollís tots els correus electrònics entrants i que afegís automàticament la persona a la llista de butlletins. Curiosament, ho vaig veure GetResponse ha afegit una integració similar a aquesta a la seva plataforma de correu electrònic. A la dreta es mostren totes les fonts de les quals els usuaris de GetResponse poden obtenir subscriptors.

If my new subscribers receive the email and don't like it? No worries – they can simply unsubscribe. This is an accepted practice in the industry… but not always advised. If you think this is horrifying (as most email deliverability professionals will), I don't care. I'm both growing our newsletter, growing my traffic to the site AND I'm still maintaining incredible open and click through rates. As well, I continue to have a 0% complaint ratio and my unsubscribe rate was 0.41% on the last newsletter I sent out.

Per descomptat, la clau de tot això és doble:

  1. L' qualitat del contingut in our newsletter. It's relevant. It's timely. And it's informative and professionally designed. This latest email even promoted an event. Not only did I NOT receive a single complaint, a couple folks converted!
  2. L' volum de nous subscriptors I'm adding each week is very small. I'm not throwing 10,000 subscribers I ‘found' into my newsletter list… I'm adding 20 to 50 subscribers weekly to it… about the same volume that the newsletter is naturally adding.

It's really changed my entire attitude towards email marketing. I no longer have a double opt-in and I add every email I come in contact with professionally. It's even making me wonder whether or not it's time for me to get a list of marketing professionals. If I do that, I voluntat send an invitation letter so that I don't risk hurting my list.

I'm not sure why every email vendor doesn't add this to their collection of tools. Kudos to GetResponse… I thought I was being somewhat original growing my list. It appears they're ahead of the game.

3 Comentaris

  1. 1

    És una idea molt atrevida! Però el contrari: si tots els contactes professionals m’han afegit al seu butlletí sense que em demanin / donin permís, estaria molt molest.

    Afegiu-hi, el vostre tema, el vostre contingut que gaudireu a tothom. No crec que aquest consell pugui aplicar-se a totes les indústries.

  2. 3

    Doug, sovint acabo de llegir publicacions al meu lector de RSS, però aquest era prou impressionant com per justificar la parada i el comentari. Estic d'acord al 100% i estic fart del correu electrònic que els nazis intenten dificultar el seu producte quan la resta de mitjans s'integren més.

Què et sembla?

Aquest lloc utilitza Akismet per reduir el correu no desitjat. Esbrineu com es processa el vostre comentari.