#BlogIndiana: Jason Falls, Bloggers i els déus de Google

bloc indiana

Avui ha estat un gran inici Blog Indianai Jason Falls Va començar els fluxos de sucs minimitzant la importància de l'optimització de motors de cerca, posant en dubte alguns sobre el bloc fantasma i parlant amb els bloggers que està bé no seguir les regles. La nota clau de Jason va ser molt més profunda i exhaustiva ... però aquestes són les coses que em van quedar enganxades.

Almenys un dels meus amics va poder sentir la meva reacció ... i ho vaig tenir 02:00 blocs fantasmes assegut darrere meu, així que estic segur de saber què pensaven!
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Crec que els bloggers haurien de seguir les regles?

Estic d'acord al 100% amb Jason. No hi ha regles. Seria com si Alexander Graham Bell publiqués un llibre sobre com utilitzar els telèfons uns anys després d’haver-los creat. La blogosfera encara és jove i és possible que el que funcioni per a vosaltres no funcioni per als altres. Els meus lectors ja saben com em sento mentides a les xarxes socials i les normes són mentides.

No tenim regles ... el que sí, però, és una mica d’experiència amb el mitjà i reconèixer el que funciona i el que no funciona perquè puguem transmetre aquest coneixement perquè altres el puguin provar.

Els bloggers haurien d’ignorar la cerca?

Chris Baggott gairebé va sortir del seu seient quan Jason va suggerir no preocupar-se per la cerca. Va fer una pregunta igual de sucosa: "No feu mal a la gent perquè no tingueu el vostre contingut ... gran contingut ... a la cerca?". Per descomptat, Jason no ho va pensar.

BTW: Aquest no va ser un debat complet, només una bona discussió sobre les estratègies de blocs. Jason va fer una feina fantàstica i va ser molt transparent sobre per què no necessita preocupar-se per la cerca. La pregunta de Chris era una de les que realment planteja un punt vàlid. Si hi ha cercadors que us busquen ... i no us poden trobar, no és un problema?

És un problema per als motors de cerca? O és el vostre problema?

La meva resposta seria que és el vostre problema. Google ha estat massa generós subministrant totes les eines necessàries perquè la gent entengui com optimitzar tant el seu lloc com el seu contingut. Google fins i tot ens proporciona els nostres rànquings per paraula clau o frase i volums de cerques sobre aquestes paraules clau, reconeixent que aquells que desitgin competir en aquesta cursa han de fer alguns ajustos.

Odio jugar amb els déus de Google tant com qualsevol altre. M’agradaria poder escriure contingut atractiu i no haver de preocupar-me d’esmentar paraules clau, termes sinònims i combinacions de paraules clau al meu contingut. Però sí, perquè la gent que busqui aquestes respostes les trobi al meu bloc. I trobeu-los que fan!

social-media-explorer.png Es tracta de potencial! L’explorador de xarxes socials funciona bé? Sí, per suposat. Té Jason consultes i compromisos de parla del seu bloc? Sí que ho fa. Però és possible que Jason obtingui molt més trànsit i noves consultes simplement optimitzant el contingut del seu bloc. No recomano parlar de manera antinatural, només col·locar algunes paraules clau i frases en què tinguin sentit i atreguin trànsit de cerca. Senzill blocs per a SEO.

Consulteu el rendiment dels nostres blocs i trobareu que el meu bloc té una mica més d’abast ... però Jason participa molt més a nivell nacional a l’espai de les xarxes socials. És un presentador destacat (encara estic aprenent) i un orador entretingut. Ell mereix més atenció. Crec que ignorar l’oportunitat perjudica el potencial del seu bloc i tampoc no se’n beneficia.

NOTA: Vaig enviar a en Jason el meu nou llibre electrònic sense cap cost. Espero que canviï d'opinió. 🙂

Ghostblogging és una professió noble

Quan és l'última vegada que el vostre cap aconsegueix una promoció pel seu treball? Us heu assegut de braços creuats a l’escala? O us va molestar una mica que els ajudéssiu a col·locar-hi? Això és el que Ghostbloggers do. Ghostblogging no és una paraula bruta ni és una professió bruta, és increïble. Un fantàstic blogger investiga la font i escriu amb precisió les publicacions en nom seu.

Crec que tinc un cap massa gran per fer-ho. Vull crèdit allà on s’hagi de pagar.

És fals? És transparent? No crec que ho sigui! Si em vaig asseure i vaig fer una entrevista amb vosaltres i escrivia totes les vostres respostes, però les vaig escriure amb eloqüència i entreteniment, això us fa ser menys persona? Hi ha alguns noms GRANS al món dels blocs que no escriuen el seu propi material; odio donar-vos les notícies.

Sempre que la premissa d’aquestes publicacions del bloc sigui el teu missatge, per què li importaria a algú que ho escrivís? Sabia vostè que El discurs d'investidura d'Obama va ser escrit per un noi blanc de 27 anys a Starbucks? Canvia això la vostra opinió sobre Obama? És fals? No era transparent?

No ho crec ... Vaig pensar que era un discurs increïble i no dubto que Obama volia dir totes les paraules que deia!

7 Comentaris

  1. 1

    Nice extension of the friendly discussion and debate that was spurred by Jason Falls at #blogindiana this morning. My ongoing conundrum though is that I still agree with you, Jason and Chris. I believe it goes back to breaking the rules. If Jason doesn't care about search and that's working for him, so be it. If he doesn't care about who's not finding him, if it's not a malicious apathy, so be it. If other bloggers, including yourself, Chris, myself or my clients want to capitalize on the power of blogging for SEO, game on. Keep the discussion flowing, I love learning from the conversation and those participating in it.

  2. 2

    Doug, very reasonable and said well. I'm sure Jason will see the error of his ways with such thoughtful persuasion. He might be thinking of the grossest examples when it comes to blogging for SEO and ghostblogging. We'd probably agree with him. It's like comparing an effective, provocative or entertaining, television commercial with those by Peter Francis you-know-who or "apply directly to forehead." We gots to have smart marketing.

  3. 3

    Two quick historical notes…while Bell didn't write a book on how to use the phone, a consent agreement was reached between his company and Western Union that it could not be used for telegraphy. That's all it was good for until Thomas Edison invented the carbon button transmitter(microphone) that made long-distance speech practical. And speaking of presidential speeches, Edison learned a bit about manipulating the press after completely re-wording President Andrew Johnson's September 11, 1866 speech for the Associated Press. As long as ghostbloggers make their boss look better than they actually are, the boss won't complain.

  4. 4

    Talk about Information Overload! lol.
    Have been intrigued with readings on President Andrew Johnson's and often couldn't get to sleep while continuing to ponder the merits of his public speaking ability. TY Mike, I never plugged in the possibility thinking of Thomas Alva being behind Johnson's presumed oratorical eloquence.
    Jumping forward to today's subject; shouldn't we imagine most all notables outsourced a good amount of their public messages in some fashion? We now have been informed ghostwriting existed in the first President Johnson's era but who knows exactly when the craft was born.
    I leave that question to you with a question of my own…who is the real author(s) of The Bible. Doesn't appear to me to have been God or Jesus yet we accept it as "God's Word." Those maligned GHOSTWRITER"S IN THE SKY were even at work 2,000 years ago!
    I likely will not fall asleep easily tonight as I have already begun the wondering as to whether Karr pays ghostwriter's as well as God paid his lol.

  5. 5
  6. 6

    Great post Doug. I've been thinking about this issue for a long time now. In fact I wrote a post the other day about the relationship between social and search importance.

    I wasn't at blog Indiana, so I have no frame of reference for this particular conversation. I think search visibility is really really important. My thought is that there are 3 critical factors in gaining search visibility, as it relates to blogging.

    The first is content. When my blog got to over 100 posts I started winning lots of searches for various terms. I can only image how many searches you would win with over a thousand!

    The second is internal optimization. I think it's extremely important to make sure that your URL permalinks, title tags, header tags, and overall content contain your keywords so that your posts can be found on Google. I find that this is pretty easy to do if you understand the basic fundamentals.

    The third most important factor is links, and I have to believe that building your brand on social media sites is by FAR the easiest way to get people to link to you.

    So do I agree with Jason? Yes and no.

    It makes no sense to me to completely ignore the internal optimization of your site. Why WOULDN'T you want Google to find you?!

    But, I do think that it makes a lot more sense to focus more energy on your social presence, gaining respect from fellow bloggers, gaining authority through links, which by-the-way will help your search optimization in the long run.

    What gets me upset is when people act like the only reason you should blog is to win searches. I just have to believe that it is SO important to put a heavy focus on your social strategy. If you blog a lot using your keywords you're going to win lots of searches anyway.

    Now, is Ghostblogging a noble profession? Sure! Is is scalable? No, not unless you're managing a ghostblogging agency. If you're the blogger, you can only do so much work and therefore you can only make so much money.

  7. 7

    Great post Doug. I've been thinking about this issue for a long time now. In fact I wrote a post the other day about the relationship between social and search importance.

    I wasn't at blog Indiana, so I have no frame of reference for this particular conversation. I think search visibility is really really important. My thought is that there are 3 critical factors in gaining search visibility, as it relates to blogging.

    The first is content. When my blog got to over 100 posts I started winning lots of searches for various terms. I can only image how many searches you would win with over a thousand!

    The second is internal optimization. I think it's extremely important to make sure that your URL permalinks, title tags, header tags, and overall content contain your keywords so that your posts can be found on Google. I find that this is pretty easy to do if you understand the basic fundamentals.

    The third most important factor is links, and I have to believe that building your brand on social media sites is by FAR the easiest way to get people to link to you.

    So do I agree with Jason? Yes and no.

    It makes no sense to me to completely ignore the internal optimization of your site. Why WOULDN'T you want Google to find you?!

    But, I do think that it makes a lot more sense to focus more energy on your social presence, gaining respect from fellow bloggers, gaining authority through links, which by-the-way will help your search optimization in the long run.

    What gets me upset is when people act like the only reason you should blog is to win searches. I just have to believe that it is SO important to put a heavy focus on your social strategy. If you blog a lot using your keywords you're going to win lots of searches anyway.

    Now, is Ghostblogging a noble profession? Sure! Is is scalable? No, not unless you're managing a ghostblogging agency. If you're the blogger, you can only do so much work and therefore you can only make so much money.

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